All in Illinois

Agency: Soja
Client: State of Illinois
Role: Art Director & Illustrator
2020

A Winter holiday during a pandemic is a peculiar situation. The state of Illinois wanted to inspire its inhabitants to have a happy celebration while keeping families safe from Covid-19. A lot of assets were made in a tight schedule as the safety requirements changed. Some of the assets were cut, some changed but in the end, we managed to produce 11 deliverables, many with looping animations and TV spots. Here’s an assortment of my personal favourite designs made for this spirited project.

STYLE DEVELOPMENT

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STYLE DEVELOPMENT 〰️

FULL CREDITS

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FULL CREDITS 〰️

Animation Studio: Soja | Producer: Simon Österhof | Animation Director: Sofie Edvardsson | Animation Supervisor: Jakob Nyström | Art Direction: Karolin Chen | Design: Karolin Chen & David Karlström | Animation: Jakob Nyström, Carl Johan Hasselrot & Salla Lehmus

Agency: OKRP | Production company: Framestore | Creative Director: Danny DelPurgatorio | Design/Animation: Alma Kim, Soja | Flame Operator: Serina Flores | Designers: Ben Javes, Roman Muradov | Executive Producer: Larissa Berringer | Associate Producer: Alissa Nunley

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